Top 5 Virtual Fitness Programs on iOS in Norway for Q4 2023

In the fourth quarter of 2023, several virtual fitness programs on iOS in Norway showcased varying performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the top 5 applications:

Strava: Run, Bike, Hike from Strava, Inc. saw a notable fluctuation in its weekly revenue, peaking at approximately $41.6K in early October and then experiencing a decrease to around $27.1K by mid-December, before climbing back to $33.8K in the last week of December. Downloads for Strava showed a downward trend from 2.2K at the beginning of October to around 584 in early December, before increasing to 1.2K by the end of the quarter. Weekly active users for Strava remained relatively stable, starting at 32K in late September and ending at 31.4K in the last week of December.

Fitbit: Health & Fitness by Google demonstrated a steady revenue stream, peaking at approximately $12.1K in late November. Downloads for Fitbit fluctuated with a notable spike to 1.5K in the last week of December. Weekly active users for Fitbit remained relatively steady, starting at 13.4K in late September and ending at 13K in the last week of December.

Zwift: Ride and Run from Zwift, Inc. showed a consistent revenue trend with a peak of $11.3K in late November. Downloads for Zwift varied slightly, with a high of 185 in the last week of December. Weekly active users for Zwift increased from 695 at the end of September to 908 in the last week of December.

JustFit: Lazy Workout & Fit by Enerjoy Pte. Ltd. experienced a steady increase in revenue, reaching approximately $2.5K in early November. Downloads for JustFit saw a peak of 1.9K in early November, and weekly active users increased from 872 in late September to 2.1K by the end of December.

Strong Workout Tracker Gym Log from Strong Fitness PTE Limited showed a stable revenue trend with a peak of around $1.9K in mid-October. Downloads for Strong varied, peaking at 418 in late September and again at 328 in the last week of December. Weekly active users for Strong remained relatively stable, starting at 3.1K in late September and ending at 3K in the last week of December.

These insights are based on data from Sensor Tower, where more detailed information can be found.